REEF MEN’S & WOMEN’S APPAREL

Creative and Apparel Design Director

2020 - 2024

www.reef.com

SP24 Look Book

FALL 23 APPAREL TEASER VIDEO

DIRECTED VIDEO AND PHOTOSHOOT FOR FALL23 CATALOG. SITE SCOUTING, OUTFIT SELECTION, STYLING. AND DAY OF DIRECTING

FA23 Women’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

FA23 Men’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

SPRING 23 WOMEN’S TEASER VIDEO

DIRECTED VIDEO AND PHOTOSHOOT FOR SPRING 23 CATALOG. SITE SCOUTING, OUTFIT SELECTION, STYLING. AND DAY OF DIRECTING

SP23 Women’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

SP23 Men’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

HURLEY WOMEN’S APPAREL

Creative and Apparel Design Director

2020 - 2022

www.hurley.com

FALL & HOLIDAY 22 Women’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

SPRING & SUMMER 22 Women’s Collection

Responsible for all creative direction for collection, presentation and trend deck, approval of all designs, approval of all final garments, outfit merchandising and styling for photo and videoshoot, approval of final catalog, and presenting product at sales meetings.

HURLEY X LOVESHACKFANCY Summer 2022 Women’s Collaboration

Responsible for working with the creative teams at LSF and collaborating on creative direction for the collection, presentation and trend deck, approval of all designs, approval of all final garments with the LSF team.

GRAPHIC FOCUSED BRANDS

Creative Director

2019- Present

EDDIE BAUER PITCH DECK

Responsible for working with my art director on graphic direction and execution. Approval of all final graphics pitched and presentation deck. Presentation of deck to brand, working with brand on approvals and go forward processes

BASS OUTDOORS BRAND ALIGNMENT PRESENTATION

Responsible for working with my art director on graphic direction and execution. Approval of all final graphics pitched and presentation deck. Presentation of deck to brand, working with brand on approvals and go forward processes.